Copper is a CRM built specifically for Google Workspace, and that deep integration is its main selling point. It logs Gmail conversations and syncs contacts without manual data entry. However, that tight coupling is also its biggest limit. If your team uses Microsoft 365 or a mix of email providers, Copper simply will not work for you.
Another reason you might look elsewhere is cost. Copper's per-seat pricing gets expensive quickly as your team scales, and contact limits on the Basic and Professional plans can force you into higher tiers sooner than you might expect. Teams often outgrow Copper when they need more advanced reporting, complex sales automations, or broader marketing tools that it doesn't provide.
Fortunately, the CRM market is huge, and many platforms offer strong Google Workspace integrations alongside broader capabilities. You can find excellent options for both focused sales pipelines and broader customer platforms, depending on what your team actually needs to track.
