Overview
Gallabox is effectively a robust wrapper for the WhatsApp Business API designed to bridge the gap between ad clicks and actual revenue. If you are currently trying to run a business on the standard WhatsApp mobile app, you have likely hit a ceiling regarding how many chats you can handle manually. Gallabox solves this by turning WhatsApp into a shared team workspace and an automated sales channel.
It is strictly a "no-code" platform. This means marketing teams and founders can build complex chatbots, interactive forms, and checkout flows without needing to hire a developer to manage the API integration. While it serves customer support functions well, its architecture leans heavily toward Conversational Commerce. It is built for D2C brands, education services, and real estate agencies that want to qualify leads or sell products directly inside the chat thread rather than redirecting users to a slow mobile website.
Key Features
WhatsApp Flows (The Standout Feature)
This is where Gallabox distances itself from basic support tools. It supports WhatsApp Flows, which allows you to build native, multi-step forms directly inside the chat interface. Instead of asking a customer ten separate questions back-and-forth, you present a structured form for them to book an appointment, sign up for a demo, or choose product preferences. It significantly reduces drop-off rates because the user never leaves the WhatsApp UI.
Native Payments & Catalogs
For D2C brands, this feature is critical. Gallabox integrates directly with your product catalogs and payment gateways (specifically Razorpay, PayU, and UPI in India/Singapore). You can send a product card, the customer adds it to their cart, and they complete the payment within the chat. It effectively turns WhatsApp into a mini mobile app for your store.
Visual Bot Builder & Copilot
The automation builder is a drag-and-drop canvas. You can set up conditional logic (e.g. "If user selects Option A, send Message B"). It connects with external databases for data retrieval, but the interface remains visual. Recently, they added an AI Copilot using GPT models to help agents rephrase responses or summarize long chat histories, which is useful for support teams handing over shifts.
Shared Team Inbox
This replaces the single phone device limitation. You get a centralized dashboard where multiple agents can log in simultaneously. It includes "round-robin" assignment to distribute incoming chats evenly among the team, internal notes for collaboration that customers cannot see, and tagging systems to organize leads.
Pricing
Gallabox operates on a SaaS subscription model, but you need to be aware of the layered costs involved with the WhatsApp API.
The Subscription (Billed Yearly):
- Growth Plan (~$89/month): Good for smaller teams. Includes 5 users, the basic bot builder, and standard integrations.
- Scale Plan (~$197/month): Required if you want the "commerce" features like WhatsApp Payments, Drip Campaigns, and advanced sequences.
- Pro Plan (~$377/month): For larger operations needing AI rewrite tools, advanced role management, and dedicated account support.
The Hidden Costs:
- Conversation Fees: You pay Meta directly for every conversation (Marketing, Utility, Service, or Authentication windows).
- The Markup: Gallabox charges a 15–20% markup on top of Meta's standard conversation rates. This is common in the industry but adds up if you have high volume.
- Add-ons: Extra users cost around $15/month, and additional WhatsApp numbers are around $20/month.
Note: There is a 7-day free trial (no credit card required), but there is no permanent free tier.
Pros & Cons
The Good
- True No-Code: The interface is genuinely intuitive. You do not need technical knowledge to build a sophisticated logic flow.
- Commerce Focus: The implementation of "Click-to-WhatsApp" ads leading to instant checkout is smoother here than on many competitor platforms.
- Reliability: Uptime is consistent, and the platform handles the high throughput required for broadcast campaigns without crashing.
- Support: User reports indicate the support team is responsive and actually helps with the initial API onboarding process.
The Bad
- Cost Stacking: Between the subscription, the user add-ons, and the conversation markups, the monthly bill can be unpredictable and high for small businesses operating on thin margins.
- Analytics Depth: While good for basic metrics, power users often find the reporting dashboard lacks the granularity needed for deep marketing attribution or cohort analysis.
- Flows Complexity: While the builder is no-code, designing a logic-proof "Flow" takes significant mental effort and testing. It is easy to accidentally build a loop if you aren't careful.
Verdict
Gallabox is a strong contender if your primary goal is sales and lead generation via WhatsApp.
If you just need a simple shared inbox for customer support, there are cheaper options like Wati or Interakt that might suffice. However, if you are a D2C brand or service provider running "Click-to-WhatsApp" ads on Facebook or Instagram, Gallabox justifies its price tag. The ability to use WhatsApp Flows and Native Payments transforms the app from a chat tool into a conversion engine.
Recommendation: fast-track the "Scale" plan if you have a product to sell. The "Growth" plan is fine for support, but you miss out on the commerce features that make this platform special.