Buffer is often the first tool people try when they start taking social media seriously. Its free plan lets you connect three channels without paying a dime, and the interface is famously easy to learn. But as your audience grows, Buffer's pricing model can become a problem. Because they charge per channel, adding a few new accounts for a side project or a new client quickly drives up your monthly bill.
Power users also tend to outgrow Buffer's basic feature set. If you want to automatically recycle evergreen posts, set up approval workflows for clients, or track competitor analytics, you will need a different tool. The alternatives below offer different approaches to scheduling, from budget-friendly platforms that cover every network to agency tools built around collaboration.
